Advantages of Postcard Marketing

Customers are very important to a business, no matter how small or how large your business is. There are many marketing programs by which you can get customers, and one of these is by postcard marketing. This is one of the best kept secrets in marketing your company. Below are some of the reasons why you have an advantage with postcard marketing.

Even if your business is small, you will find postcard marketing affordable and scalable. It will cost you just a little over a dollar in postage to be able to send messages to your customers once a month for a whole year. If your mailing schedule is consistent, then your customers will soon expect your postcards and it will then be on their minds. Read these tips on postcard marketing.

With postcards, only you and your prospects will see it. This means that your competition will not know what you are doing, especially if you are testing special promotions. If you have a promotion that's creating a lot of interest and you advertise it publicly, your competition will learn about it and may copy it.

You can track postcards. You should make plenty of postcard promotions and see which one generates the most interest. Make your postcard worth something so that they can bring it back into your store. You should have traceable codes in your postcard so you will know where you are getting your business from.

Postcards are versatile. In a single mailing you should include both new prospects and prior customers. Digital printing will allow your postcards to vary messages from card to card and market to market.

Printed postcards can brand you and your business. You don't only mail postcards, you can also use them as flyers, product brochures, RSVP cards, or use it as a newsletter. Postcards can be used for promotions and you can still mail it. Printed postcards are marketing tools which are multifaceted.

It is easy to test an offer with a postcard. You can do it by sending it to a small group of people and observe their response. You can tweak the offer or the price and try again. If you are satisfied with the results then you can roll out bigger mailing. This can't be done with a magazine ad or a newspaper insert.

Even if postcards get thrown away, people read them. This is because postcards stand out with their bright colors and get read by anyone who receives it even if they are not interested in what you are selling. It has been shown by the US postal service that on the average only 14 percent of letters from companies get read but 94 percent of postcards are read through.

No matter how big or small your postcard mailing roll is, it has been proven that postcard marketing brings in results. Visit us for more postcard marketing tips.